Media Training

Media training for musicians, in person or by Skype, with Jenny Valentish, a journalist with more than two decades in the industry.

Jenny Valentish has written for and edited music magazines since 1994, including NME, Dazed & Confused, Guitar, Classic Pop, Rolling Stone, Triple J’s Jmag, Time Out and most street press, as well as the culture sections of The Financial Times, The Guardian, The Sydney Morning Herald and The Saturday Paper, and writes album bios for record labels.

A media-training session lasts one to two hours.

Jenny’s wealth of experience shone through as she provided participants with her unique insight into the media. Ultimately, she shed light on how artists could utilise the media to their advantage and in turn, create further opportunities for themselves.
– Mel Krause, Development Manager, The Push

The media training Jenny provided for my artist was extremely beneficial and made a massive difference in my artist’s ability to engage with media in a relaxed and personable manner.
– Nate Flagrant, Flagrant Artist Management

A session includes:

  • What to expect from different mediums and types of journalists
    Street press; radio; TV; newspapers; magazines; music sites
  • How to proactively offer content
    Everyone’s a ‘content creator’ these days, and if a publication claims to be too time-poor to do an interview, that’s where you can assume the role.
  • What to include and avoid in a press release
  • Examples of masterful manipulation of journalists
  • And not so masterful. Don’t be on this slideshow
  • Pulling out of a nosedive and post-interview damage control
  • A practice interview and workshopping of hairy questions

Melbourne sessions available, or Skype. Please contact Jenny for her hourly rate: Jennyvalentish via gmail.